Digital Strategy & Innovation
People are actually searching online for "YOU".
We’ve developed an approach to shaping digital strategies for our clients that result in defining prioritized, cost-effective solutions that deliver a measurable Return on Investment (ROI).
Connect with pre-qualified customers…
Understanding digital marketing is not difficult these days, even for a non-technical person. Digital marketing is basically a type of promotional technique that has been mainly employed on digital devices. As of late, people are hooked to computers, laptops, tabs and mobile devices because of the availability of internet on all these devices. Internet users can now browse their favourite websites on any of these devices and that is the reason for the emergence of digital marketing.
In traditional marketing, advertising agencies used to publish the advertisements in newspapers, magazines etc. but with the advent of digital news websites, the techniques of marketing have also changed. So, in simple terms, digital marketing is the process of advertising any brand or product/services on digital devices.
Techcentrica is a leading digital marketing firm that not only promotes your business online, but also supports you constantly to enhance your digital footprint.
Here are some benefits of availing digital marketing services from Techcentrica:
- Cost reduction – Digital marketing is an affordable option, as compared to the traditional marketing. Newspaper, television and radio promotion requires huge setup and cost while marketing through websites, blogs and social media posts is indeed a cheap option.
- Easy to measure performance – Techcentrica offers complete transparency in marketing campaign and allows you to measure your advertising performance in real time. We use Google Analytics to check the results achieved through digital marketing, which also helps you to enhance your performance.
- Real time results – Digital marketing provides the option to improve the number of visitors to your website through lead conversions. This may also improve sales figure.
- Wise exposure – In traditional marketing, you can advertise in a particular area or city or may be in another country; but the cost increases with the area covered. However, digital marketing provides you the benefit of advertising in a wide network at almost the same cost.
- Customer engagement – Once the users become your customers, you can be constantly in touch with them through social media, blogs etc. This allows you to have a trustworthy customer base.