Case Study

Research Giving Insight Into Our Function


TechCentrica has expertise who use skills to analytically evaluate information. We develope case studies from present industrial experiences that must be of immense relevance and importance in the context of working as a standpoint for anticipating different situation.

Achieved Top Ranking in Organic Google Search

About JIMS


Jagan Institute of Management Studies (JIMS) imparts professional education at post graduate levels in the fields of Management and Information Technology. The Institute has been working for the attainment of a mission: to develop highly skilled and professional human resource for industry and business. From a very modest start, it has now acquired a commendable position as one of the premier institutes of the country.JIMS is a place of learning for knowledge-driven learners.To achieve the motto it has a comprehensive pedagogical structure which provides paramount academic skills, curriculum with the ever-evolving dynamics of global business environment, esteemed faculty members with their vast experience and expertise and world class facilities.

Association with JIMS


In 2015 JIMS was looking for an illustrious Digital Marketing Company in Delhi NCR who could substantially manage to accelerate the growth of institution on internet platform . JIMS team approached us and conveyed their requiremnet to our team. Knowing understanding customer needs is the most vital for us because only after analyzing the customer requirement specification we can persuade to the potential solution.

1. THE GOALS


  • Improve organic search rankings for competitive keywords.

  • Optimize geo-targeting solutions to reach the target audience.

  • Increase organic traffic and page views on JIMS website.

  • Reduce bounce rate and increase conversion.

3. THE STRATEGY


Since we have a specialized team who chooses theme-based keywords by analyzing Google’s ranking algorithm and customer habits so we started the project with a startegy which included high authority, thematically relevant backlinks which could vouch for our content. We analyzed and optimized the factors affecting the "geo-targeting" aspect of Google.

2. THE CHALLENGE


JIMS is a institute in the fields of Management and Information Technology. The client wanted to boost its brand awareness by increasing the visibility of website in several key markets, specifically improving rankings for the the competitive keywords.

4. THE RESULTS


After campaign launch, we started achieving all our set goals one by one. We successfully managed to increase organic traffic by 40%, page views by 34%.The bounce rate got reduced by 40%. All the keywords started ranking on the first page of Google search engine.


App Development and UI/UX Design for ICSI

About ICSI


The Institute of Company Secretaries of India (ICSI) is a statutory professional body in India with the objective of promoting, regulating and developing the profession of Company Secretaries in India. It is headquartered in New Delhi, has four regional offices at New Delhi, Chennai, Kolkata and Mumbai, and has 69 chapters around the country.

Association with ICSI


Our association with ICSI is something which played a significant role in elevating our entanglement in government sector projects. Techcentrica has worked for ICSI in order to develop Mobile Android App and home page. The deployment and launching of the app took place in the presence of honourable Prime Minister Narendra Modi who came as chief guest to inaugurate the golden jubilee of ICSI.

1. THE GOALS


  • Develope a great functionality mobile app for ICSI.

  • Revamp the website of ICSI.

3. THE STRATEGY


Since we have a specialized team who chooses theme-based keywords by analyzing Google’s ranking algorithm and customer habits so we started the project with a startegy which included high authority, thematically relevant backlinks which could vouch for our content. We analyzed and optimized the factors affecting the "geo-targeting" aspect of Google.

2. THE CHALLENGE


For the first time ICSI decided to showcase their Android app in 2017 and in order to accomplish this task they came down in favor of Techcentrica. The main purpose of developing this app is to present all the videos, images and notification regarding the golden jubilee of ICSI. It was bit challenging to record and stream all the event footage smoothly with transparency.

4. THE RESULTS


Techcentrica took it on the chin and developed the right kind of app with great functionality specially designed to fulfill their need. We also revamped the homepage of ICSI which could set a standard for other government sector websites. The main objective of this homepage is to promote and showcase the profession of Company Secretaries in India. We delivered the website before the deadline by taking all the changes suggested by them into consideration.


Successfully Managed to Generate Quality leads

About Bhasin Group


Bhasin Group is a Ludhiana based industrial house, established in 1947 through the flagship company-Bhasin and company. Its founder was the visionary K . Ram Lal Bhasin. His vision, denotion, dedication, preseverence convertd a small company into a conglomerate of group of idustires. Mr. J.S. Bhasin - the visionary who glimpsed what others would comprehend many years later and the founder of what is today the Bhasin Group of Companies. The grand ex-bureaucrat,endowed with unmatched business acumen, sowed the seeds of the most reliable & resourceful trading houses in automobile sector.Bhasin Infotech & infrastructure Pvt. Ltd. is to develop world-class facilities,services and living spaces at a time when India is emerging as one of the world's favored destinations for investments, market and tourism.

Association with Bhasin Group


Bhasin group launched a project in 2014 known as Mist Avenue.It is an IT/ITeS building in Sector 145 Noida Greater Noida Expressway.Mr Bhasin Group sprang up to exploit advance digital and web solutions in order to generate huge number of leads. So they approached us and delivered all their requirements. Our team prepared a proposition regarding the digital and web solutions and presented infront of them.

1. THE GOALS


  • Develope Webasite for the project.

  • Increase online visibility and brand awareness through SEO and SMO.

  • Generate quality leads

3. THE STRATEGY


We splitted the project into three segments or phases. In the very first segment our development team started working on the design and development of the website. After completion of the website our seo and smo team kicked off their discrete work. Meanwhile Our lead generation and sales team took hold of the situation very well to generate best quality and genuine leads.

2. THE CHALLENGE


Developing website and Generating leads through Digital Marketing Campaigns for a well knowned brand is not everyone's cup of tea because you have to match up to the level of huge expectations. We have to accomplish the project on time and within budget.

4. THE RESULTS


Ultimately our hard work and dedication paid off. 3000-4000 quality leads were rendered to the client on monthly basis. They got a huge response and in the end we recieved immense acknowledgement and appreciation.


Please note that due to a Non-Disclosure Agreement we have not revealed the brand name.

Positive and legitimate search results were achieved for a brand following a negative online review.

About Client





A leading doorstep and road side assistance company in Delhi NCR providing car services, auction your repair, garage locator, door step car service, Deals & Offers in car repairs, besides RSA. This company serves companies like BMW, Force Motors, Ford, Audi, Toyota etc.

Association with Automobile Giant


The company was concerned with improving their online reputation.The client was keen to move the bad reviews to next pages so it would not appear on the front page from google business page and google play store, as reviews were of great importance to the brand. The client wanted to portray the brand in a good and positive way.

1. THE GOALS


  • Online Reputation Management to remove negative reviews and boost positive mobile app rating

  • SEO and SMO activities for online promotion.

3. THE STRATEGY


The aim of this strategy was to create a strong, positive, genuine nand controlled set of branded search results by ensuring that both current brand websites ranked well. We developed orm approach which could deliver results quickly, be cost effective, and achieve a more natural and credible set of search engine results.We also designed an easily-scalable system which could be exploited in the event of future negative reviews.

2. THE CHALLENGE


We listened to the client’s business goals and objectives. This was very essential to achieve the best outcome possible for the client and decide on further actions. It was also important to understand the issue in light of the resources available. To do this, we performed detailed analysis of the following:

  • the negative review
  • the client’s main website
  • the client’s mobile app

4. THE RESULTS


Within three months, we had achieved all of its objectives by decreasing the ranking of the negative review so that it no longer appeared on page one of Google’s results page. Initially their andrioid app rating was 3 star. We sucessfully managed to pull it up on 4 star.